WHAT WE DO

We focus on accurately identifying the needs of publisher clients as well as opportunities they may have for scaling up their digital advertising efforts.

Our solutions are custom-tailored to each client’s individual needs and a fair amount of thought and effort is devoted to making sure both we and our clients fully understand those needs before any resources are devoted to designing and executing solutions.

See More
OUR CORE SERVICES
Digital Advertising Technology Implementation & Integration

Whether you’re completely new to the world of ad tech, or whether you have a firm grasp of the tech but would prefer expert guidance in correctly setting up your environment, GBW provides start-to-finish solutions for getting your sites ad-ready. If necessary, we can also help you to integrate your existing marketing platforms with each other to make sure you’re squeezing the maximum value out of your technology stack.

Advertising Operations Optimization

Once your advertising technology is up and running, it’s important to ensure your team is able to use the tools at your disposal to maximum effect. GBW can assist in this regard, whether it be in designing optimal operational processes, providing advanced training to staff, or even technical support.

Campaign Management

If you find that your advertising sales stream is too small or irregular to justify hiring dedicated resources, GBW offers flexible, expert Campaign Management services.

Programmatic Revenue Optimization

Even the best sales force cannot consistently sell out all your available advertising inventory. GBW offers access to numerous advertiser networks and ad exchanges in order for you to monetize any unsold inventory you may have. If you already have a programmatic setup running, we offer data-driven analysis and optimization of your yield.

Single-Point Access To A Vast Publisher Network

We manage one of the fastest-growing publisher networks in South Africa and parts of greater Africa. We aim to onboard only the best Publishers with quality content and engaged users spanning the globe, providing a single point of access for Agencies and Advertisers.

Learn More
KEY STATS FROM OUR PUBLISHER NETWORK
0
Partner Publications
0
million Unique Browsers
0
million Total Pageviews
0
million Total Impressions
OUR CLIENTS

Companies across the globe trust GBW Digital

TESTIMONIALS

GBW has been working for Arena Holdings in a consulting capacity to assist with strategic and operational issues relating to digital advertising and AdOps on the group’s websites when needed. Their expertise in this field, combined with a calm, can-do attitude, has served us well on several occasions, and our internal staff in this line of work have also had the opportunity to learn from all our engagements along the way. A great resource to have on call!

Riaan Wolmarans Head of Digital: Media @ Arena Holdings

We could not be more impressed with GBW Digital. They are always happy to help and consistently go the extra mile to help us. The extra ten miles even.

Zaid Kriel Executive Editor @ IGN Africa

We are delighted to collaborate with GBW Digital on several mobile and digital advertising projects. GBW are utmost professionals and have a wealth of knowledge and experience in their space. They have consistently delivered high-quality work on all projects we‘ve collaborated on, whether it be small internal ones or major global initiatives.

Kerstin Trikalitis Co-Founder & CEO @ Out There Media

Radio Africa Group and Star Publications have been working with GBW for over a year. Our programmatic revenue has increased significantly in this period as a result of their skill at managing price rules and inventory. They also helped to get Google to re-approve one of our websites that had been cancelled. We look forward to growing our business further with them in future.

William Pike Convergence Director @ Radio Africa Group